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Branding: What Your Company Can Learn From Your Own Personal Brand Image


With more than 1.23 billion monthly active users worldwide, chances are you have a personal Facebook page. And according to a 2013 Facebook quarterly report, you typically spend over 17 minutes a day on the social networking site. Now take moment to reflect on what you’re really doing with those 17 minutes – you’re building and maintaining your own personal brand image.

Think about it. You’re constantly communicating or connecting with your friends and family (the stakeholders of your social life); you scroll through your News Feed to essentially survey the market; the groups and fan pages that you “like” give your social stakeholders insight as to what you’re all about; and most importantly, the photos and updates that you choose to share are often crafted to highlight the more interesting, significant and/or exciting elements of your “social brand.”

If you’re still not convinced; see what Facebook’s head honcho, Mark Zuckerberg, has to say on the subject: “Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand.”

The way you define your social brand on Facebook isn’t that different from defining your company’s corporate brand. Branding as a whole is essentially showing stakeholders who you are and how you’re unique.

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